Branding
earth grounds coffee
designs with flavor
Earth Grounds Coffee was founded in 2020. They are a 3rd wave coffee company focused on ethically sourced coffee with a high grade of quality. Their tagline, "From the Earth, For the Earth" also focuses on what they do; for every bag of coffee bought, a new tree is planted.
The founder wanted their brand to be colorful and visually interesting, while not seeming to be detached from their earth-caring mission. After a few mood boards and sketches, we were able to choose a concept of an organic yet vibrant style for both the logo and the 100+ coffee bag labels.